Last updated: 10 September 2026

This policy explains how The Adam Legacy Foundation, operating as Adam Foundation, uses personal information in connection with adamfoundation.com, including information submitted through the Website or when you contact us about our work.

1. Who we are

Adam Foundation is the operating name of The Adam Legacy Foundation, a charity registered in England and Wales (charity number 1211978). The Adam Legacy Foundation is the data controller for the personal information covered by this policy.

Contact details: Millbank Tower, London SW1P 4QP. Email: info@adamfoundation.com.

This policy applies to adamfoundation.com. Separate websites, portals and services operated by or for Avicenna Foundation or Adam Hub may have their own privacy notices, which apply to information collected through those services.

2. Information we collect

• Contact and enquiry information: your name, organisation, email address and the content of your message when you use our contact form or contact us directly.
• Website and device information: IP address, browser type, device and operating-system information, pages viewed, actions taken, dates and times of access, referring sources and information collected through cookies or similar technologies.
• Correspondence and relationship information: information contained in emails or other communications with us and records of our interactions with you.
• Partnership and organisational information: where an enquiry concerns a potential partnership, collaboration or other relationship, we may record relevant professional information you provide and, where reasonably necessary, obtain limited information from public sources such as Companies House, the Charity Commission, official websites, professional profiles or public news sources.

Please do not provide sensitive personal information unless it is necessary and we have asked for it or explained why it is needed. If you provide another person’s information, you should have authority to do so and should direct them to this policy where appropriate.

3. How and why we use information

• Enquiries and relationship management: to respond to messages, discuss potential collaboration and maintain appropriate records of our communications. Lawful basis: steps taken at your request and our legitimate interests in managing enquiries and relationships.

• Partnership assessment and due diligence: where relevant, to understand an organisation or proposed relationship, carry out proportionate checks and protect the Foundation and its charitable activities. Lawful basis: our legitimate interests in making responsible partnership and governance decisions and, where applicable, legal obligations.

• Website analytics and improvement: to understand how visitors use the Website and improve content, navigation and performance. The Website currently uses Google Analytics. Where analytics cookies require consent, we use them only in accordance with your cookie choices. Lawful basis: consent where required.

• Website security and administration: to operate, maintain and secure the Website, detect misuse, troubleshoot problems and protect our systems and charitable assets. Lawful basis: our legitimate interests and, where applicable, legal obligation.

• Legal, regulatory and governance purposes: to comply with law, regulation, accounting and reporting obligations, respond to lawful requests and establish, exercise or defend legal claims. Lawful basis: legal obligation and our legitimate interests.

Where we rely on legitimate interests, we consider the impact on your rights and reasonable expectations. We do not make solely automated decisions about Website visitors that have legal or similarly significant effects.

4. Cookies and website technologies

The Website uses cookies and similar technologies. Strictly necessary technologies may be used where needed for the Website to function, remain secure or remember your cookie choices. We also use Google Analytics to understand Website use.

For more information, including how to change your choices, see our Cookie Policy at adamfoundation.com/cookie-policy/.

5. Who we share information with

We share personal information only where reasonably necessary. Recipients may include:

• providers of website hosting, maintenance, security, analytics, email and other technical services;
• Google, where Google Analytics is enabled in accordance with your cookie choices;
• professional advisers such as lawyers, accountants, auditors and insurers where necessary;
• regulators, public authorities, law enforcement agencies or courts where disclosure is required or permitted by law; and
• another organisation where you ask us to make an introduction or where sharing is reasonably necessary to progress an enquiry or agreed collaboration, subject to an appropriate lawful basis.

Where a supplier acts as our processor, we require it to protect personal information and use it only for the agreed purposes. We do not sell personal information.

6. International transfers

Some technology providers may process personal information outside the United Kingdom. Where this happens, we use the safeguards required by data protection law, such as UK adequacy regulations or approved contractual safeguards. You may contact us for more information about safeguards relevant to your personal information.

7. How long we keep information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected and to meet legal, regulatory, accounting, governance and dispute-resolution requirements.

• General enquiries and related correspondence are normally retained for up to three years from the last substantive contact, unless there is a reason to keep them for longer.
• Records connected with an active or potential partnership may be retained for the life of the relationship and for an appropriate period afterwards.
• Analytics information is retained in accordance with our analytics settings and the periods described in our Cookie Policy.

We may retain aggregated or irreversibly anonymised information for longer because it no longer identifies an individual.

8. Security

We use appropriate technical and organisational measures to protect personal information against accidental or unlawful loss, misuse, alteration, disclosure or access. Access is restricted to people and providers who need the information for their role. No online service can guarantee absolute security.

9. Your rights

Depending on the circumstances, you may have the right to ask for access to your personal information, correction, deletion, restriction or portability; to object to processing based on legitimate interests; and to withdraw consent at any time where we rely on consent. These rights are not absolute and may be subject to legal conditions or exemptions.

You have an absolute right to object to the use of your personal information for direct marketing.

To exercise a right, email info@adamfoundation.com. We may need to verify your identity before acting on a request.

You may also complain to the Information Commissioner’s Office (ICO): 0303 123 1113, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF.

More information is available at ico.org.uk/make-a-complaint.

10. Children and young people

The Website is a general information website and is not designed to collect personal information from children. Where a young person uses a separate Adam Foundation initiative, scholarship, event or registration service, the privacy information provided for that service will apply.

11. External websites

The Website may contain links to external websites. Those organisations are responsible for their own privacy practices. We encourage you to read their privacy notices before providing personal information.

12. Changes and contact

We may update this policy when our Website, activities, suppliers or legal obligations change. The latest version and date will appear on the Website. Where a change materially affects how we use existing personal information, we will provide additional information where required.

Questions about this policy or our use of personal information can be sent to info@adamfoundation.com.